Department of Commerce, Marketing and Logistics

Mission and Key Development Directions

The mission of the Department of Marketing and Commerce is to form highly qualified and competent managers in the field of marketing, possessing a holistic, systemic, and open worldview capable of perceiving and solving managerial problems in marketing, actively participating in the development and strengthening of the competitiveness of the Kyrgyz economy through the promotion of a marketing mindset (client-oriented approach in management) and the effective application of marketing tools in the economic activities of organizations of any sector and ownership form.

We nurture and create the marketing elite of the modern economy, professionals in the development and use of innovative marketing technologies, which form the foundation of the emerging information society, knowledge economy, and virtual markets.

Considering modern global megatrends in the development of the modern management system and marketing, the focus of the department's curriculum development includes the following areas of education:

• Marketing Analytics – expanding courses that help develop analytical skills in students: quantitative and qualitative research methods, information processing using modern software, intellectual database analysis, and information support for loyalty management, etc.
• E-Marketing or Digital Marketing – increasing the number of courses focused on developing competencies in using digital marketing tools (including e-commerce).
• Innovation Marketing – introducing courses that develop skills in working with innovative products, developing promotion programs for innovations in markets, and generating demand for innovations.
• Research Seminar – a course in which students are trained to conduct independent scientific and applied research for writing term papers and thesis projects.

Innovative Teaching Methods

The Department of Marketing and Commerce uses the latest teaching methods, transitioning to project-based learning, case study methods, increasing the role of student independent work, and engaging students with specific enterprises for practical experience and thesis topic development.

• Project-based learning – involving students in real projects in groups for main profile disciplines. Groups consist of 3-5 students. Projects are developed for specific companies and presented as solutions.
• Case studies – developing case studies and involving practitioners to demonstrate cases from the current practice of companies, with students tasked with solving real business problems.
• E-learning – encouraging the most experienced and qualified teachers to develop online courses for basic subjects (Principles of Marketing, Marketing in Industries, Marketing Research, Consumer Behavior, Marketing Communications, etc.), which students can complete remotely.
• Network Projects – business games between different universities, involving students from various universities in collaborative projects.

The Department of Marketing and Commerce organizes regular lectures and practical sessions for students in Russian, Kyrgyz, and English. Additionally, it widely uses industrial visits, excursions, and guest lectures from successful practitioners.

The department pays particular attention to international inter-university cooperation in the organization of student internships and scientific research work.

Extracurricular Work with Students

The department actively engages in career orientation work with students enrolled in programs and profiles offered by the department, including organizing excursions to enterprises and hosting lectures and masterclasses by practitioners.

Key Priorities of the Department's Development Stage:

• Ensuring the high competitiveness of graduates in the labor market.
• Developing the potential of the scientific school through sustainable development goals.
• Digital transformation of professional activities in network interaction with employers.
• Ensuring openness in communications with all potential and actual participants in the educational process, including prospective students, current students, their parents, government bodies, professional associations, employers, partner universities, social networks, and other stakeholders (contact information).
• Social responsibility.

Strategic Goals of the Department:

1. Maintain a leading position in the regional educational services market in the "business education" segment.
2. Ensure high quality of educational services and the competitiveness of graduates.
3. Promote the professional development of teachers.

To achieve these goals, the department carries out the following activities:

• High-quality implementation of curricula and training programs.
• Conducting lessons at a high scientific and methodological level.
• Improving forms and methods of teaching and introducing new educational technologies.
• Educational and methodological support for practices assigned to the department.
• Activation of creative thinking in students.
• Development and improvement of working programs and methodological materials for courses.
• Supervision of students’ preparation of abstracts, term papers, and thesis projects.
• Conducting scientific research and implementing its results in the department's practices.
• Creating conditions for the professional growth of the faculty members of the department.